• | Reached market share of 0.71% of U.S. existing home sales by value in the fourth quarter of 2017, consistent with the third quarter of 2017 and an increase of 0.15 percentage points from the fourth quarter of 2016. The year-over-year gains were an acceleration from 0.14 percentage points for the third quarter of 2017, 0.11 points for the second quarter, and 0.10 points for the first quarter.(3) |
• | Continued to drive strong traffic growth, with visitors to our website and mobile application increasing by 33% over the fourth quarter of 2016, and 40% for the full year. Redfin continues to be the fastest-growing top-10 U.S. real estate website. |
• | Increased the percentage of home tours booked automatically with Redfin Book It Now software from 61% in the third quarter of 2017 to 79% in the fourth quarter. Book It Now gets homebuyers into homes faster and makes Redfin more efficient. |
• | Expanded Redfin Mortgage from Texas to Illinois and Washington D.C., offering conforming mortgages and jumbo loans to Redfin homebuyers, with a 30-day closing guarantee. We believe integrating a lending operation with Redfin's existing brokerage and title businesses can ultimately lead to an entirely digital closing, which can be faster and less expensive than the traditional process. |
• | Introduced the Redfin 1% listing fee to 18 additional markets, now reaching approximately 80% of Redfin customers across 25 markets total. The Redfin 1% listing fee saves customers $7,000 to $10,000 on a $500,000 home, compared to the typical listing fee of 2.5 to 3% with a traditional agent. The fee is subject to a minimum commission of $3,000 to $5,500, depending on the market, and does not include the buyer’s agent commission, which is typically paid by the seller. We plan to offset the lower listing fee by reducing the Redfin refund for buyers in markets where it’s offered. |
• | Began experimenting with concierge-style home-selling service in Los Angeles and Washington D.C., in which Redfin coordinates, supervises and pays for services such as deep cleaning, staging and other cosmetic improvements, for an introductory 2% listing fee. Redfin Concierge Service is complementary to the in-person service and custom online marketing of Redfin’s current 1% listing service, and is available for homes priced at $500,000 or higher. Our goal is to use Redfin's cost advantage to appeal to customers who are more focused on convenience than price, by offering a level of service that we believe no brokerage has consistently offered before. |
• | Expanded offer-writing software to Redfin agents in Maryland, in addition to Washington, D.C. and Virginia. Each new market where we launch Fast Offers requires an inordinate amount of customization based on dozens of different forms, local customs around earnest-money amounts, and other deal terms. Adding additional markets will take years, but in time we believe this software will let us move faster than any other broker, at lower cost, and with comprehensive data about what it takes to win in each neighborhood. |
• | Increased new subscriptions to the Redfin Home Report by 107%, from 326,000 new subscriptions in the fourth quarter of 2016, to 676,000 new subscriptions in the fourth quarter of 2017. This report is a monthly email update to homeowners on the value of their home and sales |
• | Saved Redfin homebuyers and sellers $29 million in the fourth quarter and $121 million in 2017, compared to a 2.5% commission typically charged by traditional agents. |
• | Upgraded our software for Redfin agents, with a new calendar that shows an agent what's going on with each of her customers today, whether that's a home tour, a negotiating deadline or a closing. Other software released in the fourth quarter has also made it easier for Redfin Agents to see which customers most need attention, based on the customer's online search activity and agent interactions. We developed this software using the React JavaScript library pioneered by Facebook for high performance and easy porting from desktop browsers to native mobile applications. We know of no other brokerage taking such an aggressive approach to mobile software for ensuring that on-the-go agents deliver the right service to each customer. |
• | Earned a Net Promoter Score, a measure of customer satisfaction, that is 52% higher than competing brokerages’, as measured in a Redfin-commissioned November 2017 survey of people who bought or sold a home in the previous 12 months. This was the fifth consecutive survey in which Redfin’s customer satisfaction was higher than our competitors’. |
• | Grew the Redfin technology team from 30% women in 2016 to 32% in 2017. This percentage of women in technology roles is significantly higher than other major technology companies’ self-reported data. The area where Redfin needs to make more progress and where we are focusing now is increasing the percentage of black and Hispanic professionals. We continue to believe that diversity is a major recruiting and retention advantage in an intensely competitive talent market. |
• | Revenue between $74.6 million and $78.4 million, representing year-over-year growth between 25% and 31% compared to the first quarter of 2017. Redfin Now revenue between $2.3 million and $3.1 million is included in the guidance provided. |
• | Net loss between $38.7 million and $35.9 million, compared to net loss of $28.1 million in the first quarter of 2017. This guidance includes approximately $4.5 million of expected stock-based compensation and $1.8 million of expected depreciation and amortization. |
Three Months Ended December 31, | Year End December 31, | ||||||||||||||
2016 | 2017 | 2016 | 2017 | ||||||||||||
Revenue | $ | 66,782 | $ | 95,754 | $ | 267,196 | $ | 370,036 | |||||||
Cost of revenue | 45,497 | 66,583 | 184,452 | 258,216 | |||||||||||
Gross profit | 21,285 | 29,171 | 82,744 | 111,820 | |||||||||||
Operating expenses: | |||||||||||||||
Technology and development | 8,849 | 11,287 | 34,588 | 42,532 | |||||||||||
Marketing | 5,438 | 6,072 | 28,571 | 32,251 | |||||||||||
General and administrative | 12,421 | 14,181 | 42,369 | 53,009 | |||||||||||
Total operating expenses | 26,708 | 31,540 | 105,528 | 127,792 | |||||||||||
Income (loss) from operations | (5,423 | ) | (2,369 | ) | (22,784 | ) | (15,972 | ) | |||||||
Interest income and other income, net: | |||||||||||||||
Interest income | 40 | 495 | 173 | 882 | |||||||||||
Other income, net | 48 | 76 | 85 | 88 | |||||||||||
Total interest income and other income, net | 88 | 571 | 258 | 970 | |||||||||||
Net income (loss) | $ | (5,335 | ) | $ | (1,798 | ) | $ | (22,526 | ) | $ | (15,002 | ) | |||
Accretion of redeemable convertible preferred stock | $ | (112,321 | ) | $ | — | $ | (55,502 | ) | $ | (175,915 | ) | ||||
Net income (loss) attributable to common stock—basic and diluted | $ | (117,656 | ) | $ | (1,798 | ) | $ | (78,028 | ) | $ | (190,917 | ) | |||
Net income (loss) per share attributable to common stock—basic and diluted | $ | (8.08 | ) | $ | (0.02 | ) | $ | (5.42 | ) | $ | (4.47 | ) | |||
Weighted average shares used to compute net income (loss) per share attributable to common stock—basic and diluted | 14,559,606 | 81,428,862 | 14,395,067 | 42,722,114 |
Three Months Ended December 31, | Year End December 31, | ||||||||||||||
2016 | 2017 | 2016 | 2017 | ||||||||||||
Cost of revenue | $ | 677 | $ | 774 | $ | 2,266 | $ | 2,902 | |||||||
Technology and development | 730 | 1,024 | 2,383 | 3,325 | |||||||||||
Marketing | 133 | 124 | 469 | 487 | |||||||||||
General and administrative | 983 | 1,151 | 3,295 | 4,387 | |||||||||||
Total | $ | 2,523 | $ | 3,073 | $ | 8,413 | $ | 11,101 |
December 31, | |||||||
2016 | 2017 | ||||||
Assets: | |||||||
Current assets: | |||||||
Cash and cash equivalents | $ | 64,030 | $ | 208,342 | |||
Restricted cash | 3,815 | 4,316 | |||||
Short-term investments | 1,749 | — | |||||
Prepaid expenses | 4,388 | 8,613 | |||||
Accrued revenue, net | 10,625 | 13,334 | |||||
Other current assets | 8,781 | 3,710 | |||||
Loans held for sale | — | 1,891 | |||||
Total current assets | 93,388 | 240,206 | |||||
Property and equipment, net | 19,226 | 22,318 | |||||
Intangible assets, net | 3,782 | 3,294 | |||||
Goodwill | 9,186 | 9,186 | |||||
Deferred offering costs | 720 | — | |||||
Other assets | 7,175 | 6,951 | |||||
Total assets: | $ | 133,477 | $ | 281,955 | |||
Liabilities, redeemable convertible preferred stock and stockholders' equity/(deficit): | |||||||
Current liabilities: | |||||||
Accounts payable | $ | 5,385 | $ | 1,901 | |||
Accrued liabilities | 22,253 | 26,605 | |||||
Other payables | 3,793 | 4,068 | |||||
Loan facility | — | 2,016 | |||||
Current portion of deferred rent | 1,512 | 1,267 | |||||
Total current liabilities | 32,943 | 35,857 | |||||
Deferred rent, net of current portion | 8,852 | 10,668 | |||||
Total liabilities | 41,795 | 46,525 | |||||
Commitments and contingencies (Note 10) | |||||||
Redeemable convertible preferred stock—par value $0.001 per share; As of December 31, 2016: 166,266,114 shares authorized; 55,422,002 issued and outstanding; and aggregate liquidation preference of $167,488. As of December 31, 2017: no shares authorized, issued, and outstanding. | 655,416 | — | |||||
Stockholders’ equity/(deficit): | |||||||
Common stock—par value $0.001 per share; 290,081,638 and 500,000,000 shares authorized, respectively; 14,687,024 and 81,468,891 shares issued and outstanding, respectively | 15 | 81 | |||||
Preferred stock—par value $0.001 per share; As of December 31, 2016: no shares authorized, issued and outstanding. As of December 31, 2017: 10,000,000 shares authorized and no shares issued and outstanding. | — | — | |||||
Additional paid-in capital | — | 364,352 | |||||
Accumulated deficit | (563,749 | ) | (129,003 | ) | |||
Total stockholders’ equity/(deficit) | (563,734 | ) | 235,430 | ||||
Total liabilities, redeemable convertible preferred stock and stockholders’ equity/(deficit): | $ | 133,477 | $ | 281,955 |
Year End December 31, | |||||||
2016 | 2017 | ||||||
Operating Activities | |||||||
Net income (loss) | $ | (22,526 | ) | $ | (15,002 | ) | |
Adjustments to reconcile net income (loss) to net cash used in operating activities: | |||||||
Depreciation and amortization | 6,293 | 7,176 | |||||
Stock-based compensation. | 8,413 | 11,101 | |||||
Change in assets and liabilities: | |||||||
Prepaid expenses | 2,244 | (4,225 | ) | ||||
Accrued revenue | (5,021 | ) | (2,709 | ) | |||
Other current assets | (8,778 | ) | 5,070 | ||||
Other long-term assets | (5,964 | ) | 223 | ||||
Accounts payable | 638 | (252 | ) | ||||
Accrued expenses | 6,581 | 5,115 | |||||
Deferred lease liability | 8,768 | 749 | |||||
Origination of loans held for sale | — | (11,008 | ) | ||||
Proceeds from sale of loans held for sale | — | 9,117 | |||||
Net cash provided by (used in) operating activities | (9,352 | ) | 5,355 | ||||
Investing activities | |||||||
Sales and maturities of short-term investments | 1,744 | 2,741 | |||||
Purchases of short-term investments | (1,744 | ) | (992 | ) | |||
Purchases of property and equipment | (13,567 | ) | (12,113 | ) | |||
Net cash used in investing activities | (13,567 | ) | (10,364 | ) | |||
Financing activities | |||||||
Proceeds from exercise of stock options | 1,495 | 3,003 | |||||
Payment of initial public offering costs | (150 | ) | (3,558 | ) | |||
Proceeds from initial public offering, net of underwriting discounts | — | 148,088 | |||||
Borrowings from warehouse credit facilities | — | 10,746 | |||||
Repayments of warehouse credit facilities | — | (8,730 | ) | ||||
Other payables - customer escrow deposits related to title services | 399 | 273 | |||||
Net cash provided by financing activities | 1,744 | 149,822 | |||||
Net change in cash, cash equivalents, and restricted cash | (21,175 | ) | 144,813 | ||||
Cash, cash equivalents, and restricted cash: | |||||||
Beginning of period | 89,020 | 67,845 | |||||
End of period | $ | 67,845 | $ | 212,658 | |||
Supplemental disclosure of non-cash investing and financing activities | |||||||
Conversion of redeemable convertible preferred stock to common stock | $ | — | $ | 831,331 | |||
Accretion of redeemable convertible preferred stock | $ | (55,502 | ) | $ | (175,915 | ) | |
Stock-based compensation capitalized in property and equipment | $ | (100 | ) | $ | (268 | ) | |
Deferred initial public offering cost accruals | $ | (570 | ) | $ | — | ||
Property and equipment additions in accounts payable and accrued expenses | $ | (3,466 | ) | $ | (31 | ) | |
Leasehold improvements paid directly by lessor | $ | (520 | ) | $ | (822 | ) |
Three Months Ended | Twelve Months Ended | ||||||||||||||||||||||||||||||||||||||||||||||
Dec. 31, 2015 | Mar. 31, 2016 | June 30, 2016 | Sep. 30, 2016 | Dec. 31, 2016 | Mar. 31, 2017 | June 30, 2017 | Sep. 30, 2017 | Dec. 31, 2017 | Dec. 31, 2015 | Dec. 31, 2016 | Dec. 31, 2017 | ||||||||||||||||||||||||||||||||||||
Monthly average visitors (in thousands) | 11,142 | 13,987 | 17,021 | 17,795 | 16,058 | 20,162 | 24,400 | 24,518 | 21,377 | 11,705 | 16,215 | 22,623 | |||||||||||||||||||||||||||||||||||
Real estate transactions: | |||||||||||||||||||||||||||||||||||||||||||||||
Brokerage | 4,510 | 4,005 | 7,497 | 7,934 | 6,432 | 5,692 | 10,221 | 10,527 | 8,598 | 18,586 | 25,868 | 35,038 | |||||||||||||||||||||||||||||||||||
Partner | 2,273 | 1,936 | 2,602 | 2,663 | 2,281 | 2,041 | 2,874 | 3,101 | 2,739 | 8,906 | 9,482 | 10,755 | |||||||||||||||||||||||||||||||||||
Total | 6,783 | 5,941 | 10,099 | 10,597 | 8,713 | 7,733 | 13,095 | 13,628 | 11,337 | 27,492 | 35,350 | 45,793 | |||||||||||||||||||||||||||||||||||
Real estate revenue per real estate transaction: | |||||||||||||||||||||||||||||||||||||||||||||||
Brokerage | $ | 9,242 | $ | 9,485 | $ | 9,524 | $ | 9,333 | $ | 9,428 | $ | 9,570 | $ | 9,301 | $ | 9,289 | $ | 9,659 | $ | 9,215 | $ | 9,436 | $ | 9,429 | |||||||||||||||||||||||
Partner | 1,177 | 1,224 | 1,633 | 1,932 | 1,991 | 1,911 | 1,945 | 1,960 | 2,056 | 1,142 | 1,719 | 1,971 | |||||||||||||||||||||||||||||||||||
Aggregate | $ | 6,539 | $ | 6,793 | $ | 7,491 | $ | 7,474 | $ | 7,481 | $ | 7,548 | $ | 7,687 | $ | 7,621 | $ | 7,822 | $ | 6,600 | $ | 7,366 | $ | 7,677 | |||||||||||||||||||||||
Aggregate home value of real estate transactions (in millions) | $ | 2,984 | $ | 2,599 | $ | 4,684 | $ | 4,898 | $ | 4,018 | $ | 3,470 | $ | 6,119 | $ | 6,341 | $ | 5,350 | $ | 12,296 | $ | 16,199 | $ | 21,280 | |||||||||||||||||||||||
U.S. market share by value | 0.46 | % | 0.48 | % | 0.53 | % | 0.57 | % | 0.56 | % | 0.58 | % | 0.64 | % | 0.71 | % | 0.71 | % | 0.44 | % | 0.54 | % | 0.67 | % | |||||||||||||||||||||||
Revenue from top-10 Redfin markets as a percentage of real estate revenue | 73 | % | 71 | % | 74 | % | 72 | % | 71 | % | 68 | % | 69 | % | 69 | % | 69 | % | 76 | % | 72 | % | 69 | % | |||||||||||||||||||||||
Average number of lead agents | 667 | 743 | 756 | 756 | 796 | 935 | 1,010 | 1,028 | 1,118 | 591 | 763 | 1,023 |
Three Months Ended December 31, | Year End December 31, | ||||||||||||||
2016 | 2017 | 2016 | 2017 | ||||||||||||
Revenue by segment: | |||||||||||||||
Brokerage revenue | $ | 60,639 | $ | 83,045 | $ | 244,079 | $ | 330,372 | |||||||
Partner revenue | 4,541 | 5,631 | 16,304 | 21,198 | |||||||||||
Total real estate revenue | 65,180 | 88,676 | 260,383 | 351,570 | |||||||||||
Other revenue | 1,602 | 7,078 | 6,813 | 18,466 | |||||||||||
Total revenue | $ | 66,782 | $ | 95,754 | $ | 267,196 | $ | 370,036 | |||||||
Cost of revenue by segment: | |||||||||||||||
Real estate cost of revenue | $ | 43,418 | $ | 58,982 | $ | 176,408 | $ | 237,832 | |||||||
Other cost of revenue | 2,079 | 7,601 | 8,044 | 20,384 | |||||||||||
Total cost of revenue | $ | 45,497 | $ | 66,583 | $ | 184,452 | $ | 258,216 | |||||||
Gross profit by segment: | |||||||||||||||
Real estate gross profit | $ | 21,762 | $ | 29,694 | $ | 83,975 | $ | 113,738 | |||||||
Other gross profit | (477 | ) | (523 | ) | (1,231 | ) | (1,918 | ) | |||||||
Total gross profit | $ | 21,285 | $ | 29,171 | $ | 82,744 | $ | 111,820 |
Three Months Ended December 31, | Year End December 31, | ||||||||||||||
2016 | 2017 | 2016 | 2017 | ||||||||||||
Net income (loss) attributable to common stock, as reported | $ | (117,656 | ) | $ | (1,798 | ) | $ | (78,028 | ) | $ | (190,917 | ) | |||
Adjustments: | |||||||||||||||
Add-back: Accretion of redeemable convertible preferred stock | 112,321 | — | 55,502 | 175,915 | |||||||||||
Net income (loss) attributable to common stock, adjusted | $ | (5,335 | ) | $ | (1,798 | ) | $ | (22,526 | ) | $ | (15,002 | ) | |||
Non-GAAP net income (loss) per share - basic and diluted | $ | (0.08 | ) | $ | (0.02 | ) | $ | (0.32 | ) | $ | (0.20 | ) | |||
Weighted-average shares used to compute non-GAAP net income per share — basic and diluted | 69,981,608 | 81,428,862 | 69,817,069 | 75,064,269 | |||||||||||
Reconciliation of weighted-average shares used to compute net income (loss) per share attributable to common stockholders, from GAAP to non-GAAP —basic and diluted: | |||||||||||||||
Weighted-average shares used to compute GAAP net income (loss) per share attributable to common stockholders — basic and diluted | 14,559,606 | 81,428,862 | 14,395,067 | 42,722,114 | |||||||||||
Adjustments: | |||||||||||||||
Conversion of redeemable convertible preferred stock as of beginning of period presented | 55,422,002 | — | 55,422,002 | 32,342,155 | |||||||||||
Weighted-average shares used to compute non-GAAP net income per share — basic and diluted | 69,981,608 | 81,428,862 | 69,817,069 | 75,064,269 |