Tech-Powered Real Estate Brokerage Redfin Launches in Connecticut
Homebuyers and Sellers Can Now Search for Homes on Redfin Website and App and Work with Redfin Agents
FAIRFIELD, Conn., Jan. 16, 2018 /PRNewswire/ -- (NASDAQ: RDFN) -- Redfin (www.redfin.com), the next-generation real estate brokerage, today announced the debut of its home-buying and selling services in Connecticut. Redfin, which also announced its launch in Asheville, N.C., today, has a mission to reinvent real estate in the consumer's favor. Redfin pairs personal service from Redfin agents with technology to create a better home-buying and selling experience that costs less.
Connecticut homebuyers can now use Redfin's industry-leading website and iOS and Android app to search all the agent-listed homes for sale, receive instant updates on their smartphone the moment a new home hits the market and book home tours with Redfin agents with the click of a button. Redfin gives part of its commission to buyers who purchase with Redfin agents.
Residents of Connecticut can sell their homes with a Redfin agent for a 1 percent listing fee, subject to a minimum of $3,000. Redfin agents provide a complete home-selling service including pricing and staging advice, free professional photography, a 3D virtual tour and digital marketing. A Connecticut homeowner selling a $500,000 home would save $10,000 working with a Redfin agent compared to the typical 3 percent fee.
In addition to its technology, what sets Redfin apart from other brokerages is that its agents are employees of the company who are paid a salary and earn bonuses based in part on customer satisfaction - not commissions. Customer reviews for Redfin agents are published on their online profiles.
Richard Thomas, a lifelong Connecticut resident, will lead the brokerage's operations in the state. In more than two decades working in real estate, Thomas has worked as an agent, managed brokerage offices and operated his own real estate company. Most recently, Thomas was a regional manager overseeing three Century 21 real estate offices serving Hartford, New Haven, Middlesex and Litchfield counties.
"What attracts me the most to Redfin is how the company uses technology to make the entire home buying and selling experience better for consumers," said Thomas. "Folks here will be blown away when they learn about our complete selling service for a 1 percent listing fee and see the technology that only Redfin offers-- tools like Price Whisperer, which lets you test a price with potential buyers before going on the market, Deal Room, which helps you track your home sale from start to finish, and the targeted digital and social media advertising that markets your home to active buyers. It's thrilling to be able to introduce Redfin's modern approach, premium service and savings to Connecticut's buyers and sellers."
Redfin will initially serve Fairfield, New Haven, Hartford, Middlesex, and southern Litchfield counties, and plans to expand to other parts of the state over time.
"Given Connecticut's population, healthy real estate market and adjacency to other thriving Redfin markets in New York and New England, we see expansive opportunities to grow the business here," said Taylor Connolly, Redfin District Manager for the Northeast. "Entering Connecticut was a natural next step and one we would have taken far sooner, if not for state laws that prevented us from opening in Connecticut until Redfin was a publicly-traded company."
With the arrival of Redfin come a host of technology features that benefit both website users and brokerage clients:
- Book It Now: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app.
- Redfin Estimate: A highly-accurate calculation of the market value of an individual home.
- Redfin 3D Walkthrough: High-resolution, interactive views from every angle inside homes listed with a Redfin agent.
- Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.
- Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.
- Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.
- Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.
- Redfin Open Book: A resource for buyers and sellers that includes reviews of lenders, inspectors, title companies, handypeople and stagers, as well as feedback from Redfin agents.
Redfin (www.redfin.com) is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $50 billion in home sales.
For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, subscribe here. To view Redfin's press center, click here.
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Released January 16, 2018